Trademarks can be used to specify the origin of a product or service and distinguish it from others. We recommend choosing a unique and distinctive TM like “Apple”, a good successful example of a very strong logo, name, and TM in its category. To avoid using others’ trade names or infringing on their rights, make sure to carry out a detailed trademark search as soon as you decide to use or register a trademark.
Why register a trademark (TM)
Registering a trademark is not required by law. Even if not registered, you can still use a trademark (TM) to promote and sell your services or brands. However, if others use your TM or register it, you then have no legal right to stop them. Their use can confuse your customers and result in irreversible damages to your business or brand.
Registering a company name does not give you automatic protection or secure its exclusive usage. For these rights, you need to register your company name as a trademark. This gives you the exclusivity to use the trademark or license it and protect it against infringement or prevent others from registering it.
Registering a trademark in one country does not mean that it is registered everywhere in the world. As this can be a complicated process, we recommend seeking advice early on. Our qualified trademark team can help you protect your rights and avoid business complications or investment loss. We can assist you with trademark searching, filing applications, and obtaining registration in your country and abroad. At Trustwortha, we are well positioned through our associate network to provide strategic advice on managing national and international trademark portfolios and protecting your rights.
Your trademark is the MOST valuable asset
Once trademark is registered, you have the exclusive legal rights to use, license, franchise, or sell this asset or even transfer your ownership; all of which may have a significant monetary value.
Before considering any type of licensing or similar business arrangement, it’s wise to seek out professional advice from a qualified IP firm. We, at Trustwortha, are experienced in carrying out a business asset valuation and can help you estimate how much your trademark is worth.
Typically, the more successful your business becomes, the more valuable your trademark is likely to be, which also increases the risk of infringement.
A registered trademark that carries the ® symbol reduces the chances of others imitating your TM or using it without being authorized.
Registering a trademark does not protect your rights for lifetime as you need to maintain the validity and the worth of this right by using it. If you forget or neglect, this could potentially be revoked. In effect, you could lose this trademark.
How we can help
Trustwortha and our global associate network offer experience in all aspects of trademark acquisition, registration, and enforcement.
Our firm and our associates are well-versed in advising clients on creating and managing worldwide trademark portfolios, handling trademark disputes, managing domain name registrations and dispute resolution, and coordinating our clients’ regional needs with an international strategy – a competitive advantage when working on behalf of clients whose markets span the globe.
Our clients range from local businesses and regional companies with international trademark portfolios to major multinational companies in a variety of industries, including pharmaceuticals, technology, cosmetics, retail, hotels, and consumer goods.
Trustwortha is a proud member of the International Trademark Association (INTA).
Our Trademarks Services
- Trademark clearing search, and registration.
- Trademark infringement and counterfeiting litigation and settlement
- Opposition and cancellation proceedings
- Negotiating and litigating trademark, trade name, trade dress, unfair competition, and comparative advertising disputes
- Providing transaction advice and due diligence in the evaluation and management of intellectual property in financings, bankruptcies, acquisitions, and mergers
- Negotiating and drafting licenses and franchise agreements
- Advising on, and conducting domain name disputes before the court
- Advising on other trademark, confidentiality, and unfair competition issues that arise in cyberspace and e-commerce such as linking, framing, meta tagging, and cyber stuffing.
Get in touch
If you are concerned about another party infringing your trademarks or are concerned that you are in breach of a trademark agreement, or if you would like a free consultation on how to register your trademarks and domain name, please contact us.