Inclusion of domain name in Trademark and brand strategy is a must, as cybersquaters can profit from selling brand-laden domain back to trademarks and brand-owners.
When you register your organization’s trademarks, you’ll often want to have one or more domain names. The registration of dedicated websites for new products or services can be critical when launching a new brand or trademark, and we can help you select and register your domain names. People often think that registering a trademark means that you can use a domain name that incorporates your trade name, but this is not the case. Register your domain name before another company does as domain names are often registered on a first-come, first-serve basis.
In many cases, a business will use its trademark name as its domain name. This is a good marketing tool as domain name acts as source of identifiers, it builds and helps protect your business identity, reinforces your brand name, and increases your visibility online. This right is exclusive if you maintain the domain name license valid.
Often time, domain brand or trademark owners must be aware of the expedition nature of the cyber squatters as domain name can be used to deceive, divert, or defraud consumers.
Using the domain names of others can lead to disputes. Resolving a domain name dispute is like resolving a trademark infringement lawsuit. More and more disputes are arising from alleged abusive registrations of domain names and the cost of securing the relevant domain name to your brand / TM or business is insignificant if compared to the cost of protecting it and enforcing your rights through legal actions.
Trustwortha team and global associate network have significant experience in domain name dispute resolution and can move quickly to suspend, cancel, or transfer a domain name to protect you as the trademark holder.
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If you need advice or help defending your rights and protecting your investment, speak to one of our experts.